“What’s with the on-page and off-page SEO? Isn’t SEO is just SEO?” Donâ€™t worry, guys. I’m pretty sure you’re not the only one who have the same thoughts.
- On Page Seo Factors: How To Create A Perfectly Optimized Page List
- On Page Seo Factors: How To Create A Perfectly Optimized Page For A
When it comes to optimizing a website, there are actually two factors that play a big role, which are the on-page SEO and off-page SEO. Therefore, it is crucial to get the fundamentals of SEO right. To get started, you should identify the differences between on-page and off-page SEO.
Both on-page and off-page SEO help your website to get a higher ranking, but they are not exactly the same.
On-page SEO is an integral part of the whole website SEO or search engine optimization process. You need to follow certain SEO techniques to help optimize your blog/website so that search engines can decipher it better and probably rank it higher up in the SERPs. On-Page SEO is how you communicate with your audience and the best optimization of On-Page ranking factors will result in strong communication skills with your audience. The ultimate goal of On-Page optimization is to make it as easy as possible for both the search engine and user to understand what the webpage is about. Although off-page SEO is as important as on-page SEO, but you can’t get off-page SEO without having on-page SEO first. That explains the reason why we will be focusing on on-page SEO in this blog post. There are a few factors about on-page SEO that helps in ranking. Let’s have a look at every factor in detailed: 1.
On-page SEO refers to the elements on your website such as the page title, meta description and navigation. While off-page SEO refers to the elements beyond your website. In other words, the promotions you do for your SEO campaign – they are off-page SEO. For example, forum and social medias such as Facebook, Twitter, and Google+.
Although off-page SEO is as important as on-page SEO, but you can’t get off-page SEO without having on-page SEO first. That explains the reason why we will be focusing on on-page SEO in this blog post.
There are a few factors about on-page SEO that helps in ranking. Let’s have a look at every factor in detailed:
1. Page Title
The title of your website is often used on Google to display as the preview snippets. It is also the first thing that the users will notice when they search for your website.
So you have to make sure to write your page title accurately with a concise description of the content. Not only page title is important for both SEO and social sharing, it is also useful for both user experience and search engine optimization.
Here in SEOPressor, we focus mainly on SEO. That is why we have included the keyword â€˜SEOâ€™ in our page title.
A title that is too long may be cut off by Google and users wouldnâ€™t get to see the entire thing. Therefore, you have to keep your title between 50-60 characters, and also include keywords in it to stand a chance to be ranked.
It is important to optimize your on-page SEO because those are the first thing that users will notice.
As usual, keywords play an important part in SEO. Without keywords, it will be difficult for you to be ranked. Make sure to keep your keyword density between 2-3% out of the entire word count. Do you still remember the keyword density formula that I mentioned before in my post?
You have to give enough keywords for the search engine to understand your content, but not too much that the readers will find it irritating.
Another way of using keywords for ranking is by using the LSI keywords. LSI keywords refer to the synonyms of your main keywords. With a variation of keywords in your content, Google will find it relevant and you can also avoid keyword stuffing.
If youâ€™re unsure on what kind of LSI keywords that you should use, you can refer to LSIgraph, which is a free LSI Keyword Generator to help you search for words that are similar to your main keyword.
LSIgraph is a useful tool to help look for more related keywords to be included in your content.
Possibly, apply keywords in the first and last 100 words of your content as it has shown that itâ€™s easier to get a higher rank in this way. In fact, Google actually determines how relevant your article is based on the keywords position.
You can refer to Zhi Yuanâ€™s latest post to identify on which keywords (short or long) you should use.
For WordPress users, you can try out SEOPressor, which is an on-page SEO Plugin for WordPress. With SEOPressor, you can save the hassle of doing optimization manually.
Content is king! Youâ€™ve probably heard it before, but you canâ€™t deny the fact that it is indeed very true.
For your article, you should produce unique and fresh content with at least 500 words for Google to crawl your website. The longer the length of your content, the more Google can scan for the relevancy.
Like what we do in SEOPressor, we keep our article length to at least 2,000 words so that when Google crawls our site, they will know what we are writing about.
Bear in mind that your content is not only written for the readers, but for the search engines as well. To know more on how to write for both human and search engines, you can refer to my SEO copywriting post.
When writing a content, you should be clear and concise about your topic. I know that jargons will definitely be used in SEO related posts, but you should explain it clearly to the readers because there are SEO beginners out there who are not familiar with the jargons. Too much complicated words will make them feel like the content is not for them and it will increase your pageâ€™s bounce rate.
You can check your content readability score at Readability-Score.com.
Keep in mind that you’re writing for the general public. The simpler the words you use, the higher the readability score you’ll get.
URL also plays an important part in on-page SEO because Google identifies your website through the URL code. Hence, don’t forget to customize your pageâ€™s URL by including keywords in it since your URL will be the first thing that users notice when they search for something.
The URL doesn’t have to be long. Instead, keep it short and clean. Keep your URL in at least 3-5 words. To have further information on how to keep a simple URL for Google, you can have a read at this article from Google.
Using underscore (_) in your URL is not recommended because it doesn’t only confuses the search engines, the readers will get confused too.
Remember, separate your URL with a hyphen (-) instead of an underscore (_) because search engines canâ€™t read the underscore. For example, if your URL is www.on_page_seo.com, search engines can only recognize it as onpageseo.
- An ultimate guide for every marketer to optimize your on-page SEO perfectly.
- Identify all the SEO elements to optimize it the right way
- Improve your traffic and ranking with this actionable step-by-step guide
- 20 on-page SEO tips are included to help you get on the road to your SEO success
5. ALT Text
You may think that ALT text is not important. But from today onwards, you have to stop ignoring the ALT text because ALT text is used for Google to identify your images. If you didnâ€™t include ALT text in your images, Google will have no idea what your image is about. ALT texts also give an extra boost for your images to be able to rank on Google.
Let’s take a look at this example.
In one of our posts, we have included relevant keywords in the ALT text for the image.
And the results turned out to be…
Look at what we have here! The featured image for the content promotion post got ranked in the first place because we have filled in the ALT text with relevant keywords.
This has proven that ALT texts do help in ranking. Not only you have to fill it in, you should include appropriate keywords in it as well.
Headings are important to guide the reader’s flow. Thus, you should use the H1, H2, and H3 tags in your content for readers to understand better. With headings, readers can basically know what your content is about just by skimming through it.
Other than using headings, you can also bold, underline, or italicize your key points. Using font decorations help to catch the readersâ€™ attention.
Not only headings are convenient to the readers, it also help to improve your ranking on Google for specific keywords and phrases.
7. Meta Description
Meta description is an element that outline your page to Google. Users will pay attention to your description in order to determine whether your website has what theyâ€™re looking for.
Your meta description should be written to solve a problem because most users on the Internet are searching for an answer to a problem. Therefore, your meta description has to be attractive to lure the readers to get into your website. It has to sound like an urge for the readers to click your website.
For example, Blog Title Generator.
Keep your meta description short and simple, but straight to the point.
Write your meta description in less than 155 characters because Google might cut it short if you go over the limit.
But in May 2016, Google has increased the length of titles and meta descriptions to be shown in the search results.
Linking your latest blog post to to the old blog posts can improve user experience and site navigation. In this way, you can save the readersâ€™ time because they will easily find what theyâ€™re looking for in one page. A good example of a website with internal links is Wikipedia.
Internal links provide your readers with further reading options. At the same time, it helps to promote the older content.
Navigation is important in a website because it is convenient to the readers. Letâ€™s say you have 10 pages of content, you wouldnâ€™t want your readers to scroll all the way down. They will wonder, â€œWhen is this going to end?â€x9D Then, they will feel fed up and leave your site.
Having a few tabs on your website also help Google to index pages more efficiently.
Sidebar is also important to navigate the users in your website. For instance, the categories section is really useful. When I visit a website and I only wanted to look for on-page SEO, I can choose the on-page SEO category, then I can easily read all the blog posts. It saves my time because I donâ€™t have to go through page by page looking for the blog post related to on-page SEO. That is why user experience is very important.
Not only your website has to be simple and nice, it has to be user-friendly as well. If itâ€™s not, then thereâ€™s a higher chance that users will quit your website after a few seconds stumbling upon your website.
9. Site Speed
The faster your site loads, the lesser people leave. If users become impatient that they leave, your pageâ€™s bounce rate will get higher, which may not be a good thing.
One way to make your site loads faster is to optimize the images in your content. Make sure that your images are not larger than they need to be. Use PNG instead of JPEG because PNGs are generally for graphics as the file is not as large as JPEGs. With this, you are saving the loading time and users donâ€™t have to wait for so long.
Checking your website’s speed and find out where you should fix the errors can help to improve user experience.
You can check your websiteâ€™s speed here.
The techniques mentioned above are just some of the ways that can improve your on-page SEO. If you only optimize one of them, the results may not be as good as optimizing all of it. However, if you’re doing all together, it will definitely help to get your website crawled by Google spiders.
To avoid making any mistakes, you can check out Brian’s post where he wrote about the deadliest on-page SEO that everyone does. Spend some time to optimize your website and Iâ€™m sure you will be able to see the differences.
Does any of these 9 techniques helpful to you? Do leave your comments below and feel free to ask any questions.
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Updated: 24 January 2021
On-Page SEO Techniques cover nearly 70% of ranking factors and the changes and modification what you do only on the website are referred to as On-Page Search Engine Optimization.
On-Page SEO is how you communicate with your audience and the best optimization of On-Page ranking factors will result in strong communication skills with your audience.
The ultimate goal of On-Page optimization is to make it as easy as possible for both the search engine and user to understand what the webpage is about.
Most ON Page SEO ranking factors relate to how relevant is your webpage to the query. Before start optimizing your site, you need to have the right set of targeted keywords.
Keyword research is one thing you don’t want to ignore in SEO. If you don’t have targeted keyword yet, then I would suggest you learn about how to do keyword research?
On-Page SEO Ranking Factors
Here we will look into some of the important On-Page SEO Ranking Factors which you can easily implement to boost the website ranking in SERP’s.
- Webpage Content
- Page URL
- Title Tag
- Meta Description
- Internal Links
- Heading Tags
- Keyword Frequency
- Site Speed
1. Webpage Content
The backbone of website SEO is content optimization. When you have webpage content optimized perfectly than 80% of On-Page Ranking Factors will be covered.
Both people and search engine should clearly understand the service or product you’re offering or the topic of your blog through the webpage content. Content is considered as “KING of KINGS” in the digital marketing universe.
Let me explain it with a scenario why “King of Kings”?
There are two salesmen let’s assume their name is Cat and Dog and their job is to sell the car.
Out of 20 customers, Cat sold 2 cars and Dog sold 7 cars. They both had to sell the same car but why did Dog perform well compared with Cat. Please don’t tell me that customers liked Dog!
Cat knows everything about the car and explained it perfectly. Whereas the Dog understood customer needs and explained what the customer is actually interested to know about the car.
The most important thing a salesman needs to have is good communication and explanation skills to sell the product. In traditional marketing, the customer will be in front of you but that’s not the case in the digital world.
Whereas in the online marketing content is the only way you have to communicate with your customer. How you explain and present your webpage content will decide your destiny on SEPR.
Don’t conclude that the content represents only words and sentences. Webpage content area is an innovative zone, you can play with images, audio, videos, hyperlinking so on.
There is no boundary for your imagination and creativity in Content Marketing. With your crazy ideas make your website attractive, readable and user-friendly.
The Internet is an ocean of content and it’s important that you ensure yours is unique. Plagiarized content will not give you a promising result in search engine ranking.
When you analyse search engine behaviour, content length is an essential On-Page Ranking Factor in SEO. Ever wondered why?
I hope our old friends have an answer.
On August 4th, Cat and Dog took part in a competition and they gave a presentation on “How to cook food”. Cat explained for 40 minutes and Dog explained for 25 minutes.
Judges came to the conclusion that Cat knows more about “How to Cook Food” because he had more insight and concept to explain. In the end, Cat is declared as winner in the competition.
So it’s very important that your webpage content should be descriptive and cover all the topic related to your page targeted keyword.
Content length and quality will go hand in hand. The content length specifies how much you know about the topic. Content quality specifies your website bounce rate, exit rate and time spent by the user.
In all the SEO Ranking Factors Content Marketing have higher priority. Content optimization is a very precious concept in search engine optimization, so make sure you master in it.
2. Page URL
Uniform resource locator (URL) is considered as the address of the webpage and it specifies the navigation route of the page.
Page URL will send strong signals to both the audience and search engine. URL is used to determine the relevance of the page and tells what the page is about.
Having a structured URL and implementing the targeted keyword in the URL is a good SEO practice. People like to visit the website which has their query in the URL.
Here an example of Good URL Optimization:
In standard URL format forward slash [/] is considered as the folder and empty space will be replaced with separators. In the above example, the website (bakery.com) has a folder named cake. Inside of cake folder, there is a post for chocolate cake and hyphen [-] is used as the separator.
Make sure that the URL should be readable and try to keep targeted keyword as close as possible to the domain name. Try to avoid special characters and you don’t want to stuff keywords in the URL. Keep it simple and straightforward.
Here is an example of Bad URL Optimization:
On Page Seo Factors: How To Create A Perfectly Optimized Page List
It’s not a good SEO practice to change the URL structure after it got indexed by a search engine. Modifying the URL structure will cause a broken link (404 errors – Not found page) for an old indexed webpage.
Optimized URL play an important role and has significant value in On-Page ranking factor. Be sure to give high preference for URL structure while publishing new post or articles.
3. Title Tag
The website title tag <title> plays an important role in both user experience and search engine. Webpage Title sends a strong signal and it’s what audience see in SERP for both organic and paid results.
The title tag used to provide a short accurate description of the content on the webpage. The ideal length of the page title is 55 – 65 characters and if you exceed it then your page will look something like this in SERP
Page Title should be short and clear along with that include the targeted keyword at the beginning of the title tag to follow good SEO practice. And you don’t want to confuse search engine but using same page title on multiple pages.
Make sure every page on your website having distinct title tags. Having a perfect page title by analysing relevant keywords will play a significant role in On-Page SEO ranking factors.
4. Meta Description
It is an HTML element which provides the explanation of the webpage content. The meta description will be displayed below the Page Title in SERP.
In terms of ON Page SEO Factors consider Meta description as conversion factor rather than a ranking factor. The search engine utilizes Meta description as a snippet of the information and the maximum of 150 to 160 characters length content will be displayed in SERP.
Meta description acts as “Call to Action” and it helps a user to decide which results to click in SERP. Even though it is not a direct On-Page or OFF Page SEO Ranking Factor but search engine analysis Meta description to understand the webpage topic.
The optimized Meta description will result in a high click-through rate (CRT) with a great chance of a conversion. If the search query is matching with your webpage content, then the search engine will omit custom description and will feature that relevant content as the Meta description in the result page.
Keep unique description for every page of your website and also make use targeted or LSI (latent semantic indexing) keywords in your page description. But one thing you need to avoid is stuffing your Meta description with keywords.
5. Internal Links
Interlinking holds a strong position in the On-Page SEO Ranking Factors. Deep linking benefits both user and the search engine.
To add either text link or image link on your page content you will be making use of anchor tag. The part of the content which holds the link is called anchor text.
On Page Seo Factors: How To Create A Perfectly Optimized Page For A
The anchor text will highlight the importance of the keywords for which that particular webpage is aiming to rank. The internal link will help to create the hierarchy of pages which can assist search engine while crawling your site.
Remember, search engine bots will follow the links on your page when they crawl the site. When you have much linkable content then a search engine will be very likely to rank that webpage. Hidden text and links will affect the site ranking, so make sure all the links and content on the page is accessible by the user.
Analyse this Wikipedia Guitar page:
When search engine and people visit this guitar page, they understand that there is a separate set of content or page dedicated to “Strings”, “musical instrument”, “acoustic guitar”. Internal links will make your webpage content highly understandable, descriptive and user-friendly.
Internal linking is mainly used as a way to target web pages with multiple relevant keywords. Along with your link building techniques, make sure to optimize your content with the right practice of Deep Linking strategy for the better ranking signal.
6. Heading Tags
Heading tags help you to design your page content in an organized manner. There are 6 heading tags ranging from <h1> to <h6> and they directly correlate for both site users and search engine.
Heading tags mainly used to structure titles and subtitles of your landing page content. The H1 tag will forward the vigorous ranking signal to the search engine and it’s important to incorporate the primary targeted keyword in it.
H1 behave like a chapter heading in a book and other tags [h2, h3, h4…] are used as subheadings. You need to have single H1 tags at the beginning of your landing page followed by multiple H2’s, H3’s… as the page content progress.
Each heading tags will hold distinct importance of ON Page Ranking Factors. The search engine algorithm analysis content below the heading tags to establish relevancy.
Keep your heading tags distinct and avoid using same heading tags on multiple pages on your site. Stuffing unnecessary keywords in the heading tags without any relevant content will affect site ranking on SERP’s.
7. Keyword Frequency
We do understand that a machine has the responsibility to rank websites on SERP. So you need to think like a machine for unravelling the mystery of search engine algorithms.
When search engine bots crawl your website they seek for the words and sentences which are repeated often in your webpage content.
Let’s assume you posted 1000 word article on Gadget and the word “Digital Camera” occurs 50 times. The keyword density will be 5% for the phrase “Digital Camera”.
Search engine analyses which phrase has more keyword density and assume that the page might be related to that particular keyword. The keyword density is calculated using the formula:
Implant targeted keywords in your webpage content and the ideal range for keyword density is 1.5 to 3.5%. Make sure to use keywords in a realistic way and it should be relevant to website content.
People take advantage of this On-Page SEO Ranking Factor and stuffed their webpage content with targeted keywords. Your website will be penalized and consider as the spammy site if the keyword density exceeds the search engine standards.
Search Engines are getting smarter day by day. Some people underestimate these machines and do pay the brutal price in the end for stuffing keyword in the webpage content.
8. Site Speed
No one will appreciate the website which has high loading speed and research suggest that the target audience expects a website to load under 2 seconds.
Don’t we all hate to wait?
If the webpage isn’t loading right away then the user will exit from your site before it loads and it will affect your page rank. Every second of response time matters a lot and you will lose more than 60% of an audience if the website loads slowly.
If your site is taking more than 4 seconds to load then you need to improve your site speed to achieve a good result on SERP. Site speed will depend on your hosting service and the way your website is set up.
There are many ways to improve site speed which you can implement to reduce user response time. The website which loads quickly will keep the visitor happy and increases your conversion rate.
Images are an important part of On-Page SEO and it benefits your website user experience. Optimizing the images will influence your site ranking. Images can be anything from a picture, graphics, animation, call to action button, icon, advertising banner or info graphs.
Image alt text, file name and title attribute should be optimized with perfection. Image Alt (Alternative) attribute was mainly designed to display a text instead of the image if the image was not loading. Image alt text indicates to the search engine what the image represents.
Image title attribute provided additional information in the form of a small pop up when user cursor hovers over the image. Under which filename the image has been stored in the database will be taken into account by a search engine.
Similar to web pages, images will be having a dedicated navigation path. The search engine will index image URL, so it’s important to redirect the image URL to its landing page. Having a separate unoptimized link for images will affect your site reputation.
Since images will have no textual information the search engine will use image attributes to determine what the page is about. Don’t stuff keyword in an image tag, but try to make them as useful as possible.
Images play a crucial role in On-Page SEO Ranking Factors and make sure they are utilized correctly. Search engine effective use image recognition software, so try to create your own images instead of using the syndicated resources.
More than 85% of people spend their time browsing on mobile devices. From 2016, search engines started to monitor site responsiveness and how mobile user interaction with the search result.
To improve ranking in SERP, your website needs to be mobile friendly and should provide faster and best experience for the user. You can use Mobile-Friendly Test Tool for analysing how your webpage responds to smaller gadgets.
Small screen devices need more time to load images and highly dense web pages. To provide users with better experience you can implement Accelerated Mobile Pages (AMP) which will improve the site speed on mobile devices.
Remember to link your website with webmaster tool so that you will be notified with the responsive error. When your webpage is not organized correctly then responsive errors will be triggered by a search engine.
Some of the common mobile responsive factors are:
- Image dimension missing
- Text too small
- Links very close
- Table or page content crossing layout margin
Majority of user access your website from their mobile and that’s why responsiveness is important On-Page SEO ranking factor. Make sure that your website structure is designed with perfection and can perform effectively on small screen gadgets.
Mastering On-Page SEO
On-Page SEO is one of the important topics which you should master to achieve excellent result in SERP. On-Page SEO will help you to build a strong foundation for your website.
Search engine algorithms will generate hundreds of ranking signal when they crawl your website. I wrote an article titled “SEO Ranking Factors”, where I tried to cover all the latest SEO Ranking Factors which acts as ranking signals.
You need to be focused on every element that is available on your website. From the appearance of your webpage to the technical aspect to the coding structure should be optimized with perfection.
When you think about the search engine we all know that Google is a mega-giant. Monitor your website performance and how users are interacting with your site with Google Analytics and Google Webmaster tool.
Ensure you are providing right ranking signals to search engine. On-Page SEO is all about communicating with your audience and guiding them with what they are looking for in your website.
How many ranking factors have you implemented on your site? Feel free to express your website performance is the comment section below. If you still have queries about What is On-Page SEO and How to do On-Page SEO, then do let me know in the comments. Kudos.!